“Great stories live forever.”
Zillow Group’s director of content marketing Stephanie Reid-Simmons described the core ethos of her firm's significant content marketing play this way. While self-evident, it’s also critical for successful content marketers to know in their DNA -- it’s an understanding that drives Zillow Group's powerful, successful content, especially since emotion is a fundamental tenant of its brand.
Zillow Group has captured some powerful stories, for both its consumer audience and its agent audience, the latter as the revenue engine that powers the big ship. See the firm's Zillow TV YouTube channel, which features high-production mini-documentaries of people and homes in themed shows such as “Sanctuary” and “Home Makers.”