HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
What is Performance Content?
In the world of digital marketing, content refers to any text, video, images and audio that delivers information, intellectual property or data that engages the
A New Era for Lead Generation
A well-established approach in sales, lead generation refers to the process of identifying and attracting potential customers (“leads”) who have shown interest in a product
The emerging real estate content marketing age
If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age.
Marketing, the flip-side of product
A lot of eyes glaze over when the word “marketing” pops up, mine included, especially before I shifted from the journalism side of things and began exploring the dark arts of content marketing.
Savvy content + smart strategy = 472 leads in 24 hours
Have you ever had a business secret so valuable you wanted to clutch it closely to your chest and not let it see daylight?
Why Zillow Group ungated its B2B content
Producing engaging content for specific audiences with specific goals for each lies at the heart of content marketing. Zillow Group knows this very well. Its strategy encompasses two distinct audiences — consumers and real estate agents — two separate goals, and, consequently, two content marketing strategies.
Authenticity + quality content = a thriving Living Room Realty brand
With scant money, two babies and a new brokerage in 2008, Jenelle Isaacson stared necessity in the face. It stared back and presented her the content strategy that would catapult her Portland, Oregon-based firm Living Room Realty into a thriving brand and company.
How real estate team leader Melanie Piche’s smart content strategy grew her business 10X
Melanie Piche’s Toronto real estate team, The BREL Team, did $85 million and 251 deals in 2016. The 12-person team she runs with her husband doesn’t send post cards, cold call or door knock.