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HageyMedia Blog

This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!

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What is Performance Content?

In the world of digital marketing, content refers to any text, video, images and audio that delivers information, intellectual property or data that engages the

A New Era for Lead Generation

A well-established approach in sales, lead generation refers to the process of identifying and attracting potential customers (“leads”) who have shown interest in a product

Marketing, the flip-side of product

A lot of eyes glaze over when the word “marketing” pops up, mine included, especially before I shifted from the journalism side of things and began exploring the dark arts of content marketing.

Why Zillow Group ungated its B2B content

Producing engaging content for specific audiences with specific goals for each lies at the heart of content marketing. Zillow Group knows this very well. Its strategy encompasses two distinct audiences — consumers and real estate agents — two separate goals, and, consequently, two content marketing strategies.