HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
Latest Post!
Winning with Simplicity + Focus in Marketing, ft. Tarot Goddess Grace Duong
Effective marketing has two essential components: simplicity and focus. Both require an absolutely clear, strong foundation, upon which a kaleidoscope of engaging, unique and resonant
Previous Posts
How to make content your business’s lifeblood
Strategy tied to clearly defined business goals should govern every business action. That may come as a no-duh statement, but many of the companies HageyMedia
Marketing that actually works for an artist, ft. Sienna Martz
Art, like business, eschews formula. Unlike business, however, marketing and art often seem like an oxymoron. Like great entrepreneurs, artists focus on vision and creating
A New Era for Lead Generation
Lead generation involves identifying and attracting potential customers. Executing well centers on collecting lead information, which, in smart setups, feeds a sales and marketing funnel
What is Performance Content?
The world is awash in content coming at us from all angles, increasingly in video, emails and the all-pervasive Tik-Tok-ification. For this deluge of information
The emerging real estate content marketing age
If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age.
Marketing, the flip-side of product
A lot of eyes glaze over when the word “marketing” pops up, mine included, especially before I shifted from the journalism side of things and began exploring the dark arts of content marketing.
Savvy content + smart strategy = 472 leads in 24 hours
Have you ever had a business secret so valuable you wanted to clutch it closely to your chest and not let it see daylight?
Why Zillow Group ungated its B2B content
Producing engaging content for specific audiences with specific goals for each lies at the heart of content marketing. Zillow Group knows this very well. Its strategy encompasses two distinct audiences — consumers and real estate agents — two separate goals, and, consequently, two content marketing strategies.