HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
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How to make content your business’s lifeblood
Strategy tied to clearly defined business goals should govern every business action. That may come as a no-duh statement, but many of the companies HageyMedia
Previous Posts
Zillow Group, content marketing and syndication
Amy Bohutinsky is the 10th the most powerful person in real estate. Zillow Group’s former chief marketing officer and now its chief operating officer, her vision and execution helped catapult the Seattle-based giant to tremendous growth and an anticipated $1 billion in revenue in 2017.
Excellence doesn’t happen by accident
We all witnessed Tom Brady’s excellence on Sunday — calm, poised and infectiously passionate. Did you doubt the Patriots would score a touchdown and end the game when the team won the overtime coin toss? (Poor Falcons).
Zillow Group, ‘COPE’-ing + content marketing brilliance
“Great stories live forever.” Zillow Group’s director of content marketing Stephanie Reid-Simmons described the core ethos of her firm’s significant content marketing play this way.
The tyranny of trust
As the nation hangs its head and philosophically (uncomfortably) stares at its navel and ponders whether there’s really a there out there, trust crumbles all around us. With alternative facts, fake news and partisan minds dominating the media landscape, where does that leave connection, faith, community? Besides indoors, those vital components of society stick even tighter to authenticity, passion and sense.
ICNY Wrap
Another Connect down. Brad and the Inman team keep executing, and expanding, the conference into a must-attend event in residential real estate. By all accounts, Hacker Connect — the technologist-focused event, which debuted on Monday — was a success, but left many exhausted who faced a week straight of the endless connecting that Connect stimulates.
Machine learning + the great CRM integration
Customer relationship management platforms are amazingly powerful and increasingly central to everything real estate agents do. That’s why there’s a glut of them in the market — Contactually, Follow Up Boss, Top Producer, Chime, Firepoint, Wise Agent, BoomTown, Commissions Inc. (CINC), Kunversion.
Inside Outbrain: content marketing is about distribution
Great content is gold, getting it seen is diamonds raining from the sky. Distribution is hard and expensive. If a new post hits the blog forest, and stays there, it doesn’t make a sound.
How to be digital mayor of your town, 7 insights
Four years ago, the small business client engagement software maker Groove was languishing. That’s when it turned to content marketing, and saw website traffic, and revenue, grow. Groove chief marketing officer Len Markidan broke his firm’s content marketing strategy down at Curaytor Excellence, the annual conference for real estate tech and marketing firm, Curaytor, a great HageyMedia client.