HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
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How to make content your business’s lifeblood
Strategy tied to clearly defined business goals should govern every business action. That may come as a no-duh statement, but many of the companies HageyMedia
Previous Posts
Real estate content marketing guru Marguerite Giguere spills her secrets
Tacoma, Washington, real estate agent Marguerite Giguere knows content marketing. Her site MoveToTacoma.com, which houses blog posts and podcasts, accounts for 75 percent of her real estate revenue, thanks to the caring-filled rich community content she consistently publishes on it.
Mor Zucker, The Denver Ear and the real estate content marketing long play
The Denver-focused community website The Denver Ear attracts approximately 140,000 readers each month. It’s not a local journalism site, but a content marketing play by Denver real estate agent Mor Zucker. That might not be clear at first glance.
Hoodline, local journalism + real estate content marketing
It’s been well-chronicled. The long death-rattle of local journalism has opened an immense opportunity for real estate brokerages and agents, to, as media luminary Gary Vaynerchuck implored the crowd at Inman Connect in August, become the digital mayors of their towns.
Nest Realty + content = trust
Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?
Colin Kaepernick, protest & content marketing
San Francisco 49er backup quarterback Colin Kaepernick is spearheading a national conversation with his bold, some would say foolish, decision to not stand for the national anthem before his team’s NFL games.
Content marketing + ROI
Arrow Electronics raked in over $23 billion in 2015. It distributes the components of our futures — the stuff that goes inside Google servers, General Electric engines and smart-home products and SpaceX rockets.
Dispatches from Content Marketing World
More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.
Real estate content marketing maestro Dustin Oldfather dishes on his $100K strategy
Dustin Oldfather, who runs the 21-agent coastal Delaware-based real estate team The Oldfather Group with his wife Mariya, is a thorough content marketing disciple. Oldfather spends over $100,000 each year directly on producing and distributing content as part of his content strategy, which includes salaries of a full-time writer and photographer.