HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
Latest Post!
What is Performance Content?
The world is awash in content coming at us from all angles, increasingly in video, emails and the all-pervasive Tik-Tok-ification. For this deluge of information
Previous Posts
Real estate content marketing master Sam DeBord dishes on his content strategy
Seattle broker and agent team leader Sam DeBord is a content marketing master. As managing broker of 300-agent brokerage Coldwell Banker Danforth and eight-agent team Seattle Homes Group, DeBord oversees a lot of content.
Moving to Boulder, brief hiatus
HageyMedia blog is taking a mid-week break as we relocate to Boulder, Colorado! It involved an epic road trip in a loaded-down Subaru Impreza from Oakland, California through a friend’s ranch outside Reno to the long, desolate Highway 50 across Nevada and Utah, punctuated near the end by the majesty of Canyonlands National Park’s Island in the Sky district outside Moab, Utah.
Real Estate Divas do content marketing
In the past two years, Seattle-based Team Diva Real Estate’s blog and other content marketing efforts have grown the five-agent team’s referral network by 20 percent and the number of its agent-to-agent referrals by 10 percent.
Phelps’ face and the importance of nailing brand in your real estate content strategy
Michael Phelps wore a death stare, snarled like a dog and spit at the wall while his South African 200 meter butterfly challenger Chad le Clos shadowboxed in his face before their highly anticipated showdown in Rio Tuesday.
The power + promise of real estate community marketing
Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.
Attack of the real estate concierges
Day 2 of Inman Connect was full of what the conference does best: #meetingsonmeetingsonmeetings. Brad interviewing News Corp CEO Robert Thomson on the mainstage was a highlight. The globe-trotting discussion hit on many topics, which shined with insight thanks to Thomson’s broad knowledge and experience and Brad’s piercing interviewing skills.
Inman Connect SF 2016: Day 1
Inman’s sprawling, energetic conference kicked off today in downtown San Francisco. It used to be that Tuesdays before the conference were sleepy — not anymore, especially with today being free.
Real estate content marketing and the worst storm Joseph Rand ever saw
What is content marketing? There may be as many answers as practitioners. Its vast scope is tricky to define, an ocean with shifting shores.