HageyMedia Blog
This blog is editorially independent of HageyMedia’s consulting business. We will disclose HageyMedia clients in the stories they appear. Thank you for reading!
Latest Post!
Winning with Simplicity + Focus in Marketing, ft. Tarot Goddess Grace Duong
Effective marketing has two essential components: simplicity and focus. Both require an absolutely clear, strong foundation, upon which a kaleidoscope of engaging, unique and resonant
Previous Posts
The power + promise of real estate community marketing
Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.
Attack of the real estate concierges
Day 2 of Inman Connect was full of what the conference does best: #meetingsonmeetingsonmeetings. Brad interviewing News Corp CEO Robert Thomson on the mainstage was a highlight. The globe-trotting discussion hit on many topics, which shined with insight thanks to Thomson’s broad knowledge and experience and Brad’s piercing interviewing skills.
Inman Connect SF 2016: Day 1
Inman’s sprawling, energetic conference kicked off today in downtown San Francisco. It used to be that Tuesdays before the conference were sleepy — not anymore, especially with today being free.
Real estate content marketing and the worst storm Joseph Rand ever saw
What is content marketing? There may be as many answers as practitioners. Its vast scope is tricky to define, an ocean with shifting shores.
Michelle Obama’s dress and choosing your real estate content marketing audience
You want an audience as eager for your content as political journalists and an election-crazed populus was for the leaked Democratic National Committee’s emails revealing its disinclination for Bernie. Or for Michelle Obama’s speech, if not her dress.
Why San Francisco’s Climb Real Estate is doubling down on content
San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.
How to execute content like Melania Trump
Melania Trump’s apparent plagiarism in her Republican National Convention speech yesterday dominated the news (and meme) cycle today. And for good reason: she, and her speech writers, appeared to lift whole sections from Michele Obama’s 2008 Democratic National Convention speech.
Marguerite Giguere + the power of ‘Community Marketing’ in real estate
In July, Tacoma, Washington real estate agent Marguerite Giguere won the Popham Award, given by the local chamber of commerce for the resident who had done the most in the past year to build community spirit.