Content marketing + ROI

Arrow Electronics raked in over $23 billion in 2015. It distributes the components of our futures — the stuff that goes inside Google servers, General Electric engines and smart-home products and SpaceX rockets.

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Dispatches from Content Marketing World

More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.

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Moving to Boulder, brief hiatus

HageyMedia blog is taking a mid-week break as we relocate to Boulder, Colorado! It involved an epic road trip in a loaded-down Subaru Impreza from Oakland, California through a friend’s ranch outside Reno to the long, desolate Highway 50 across Nevada and Utah, punctuated near the end by the majesty of Canyonlands National Park’s Island in the Sky district outside Moab, Utah.

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Real Estate Divas do content marketing

In the past two years, Seattle-based Team Diva Real Estate’s blog and other content marketing efforts have grown the five-agent team’s referral network by 20 percent and the number of its agent-to-agent referrals by 10 percent.

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