Using images properly in blogs and content marketing
Images make blogs and other content shine, but real estate firms and agents typically aren’t publishing powerhouses, with in-house photographers ready to produce content or $500 to shell out for a simple Getty image.
The critical role of humanity in real estate
Tears water his eyes. Sitting at his kitchen table, he reminisces about his wife of 50 years who recently passed away. He’s in rough shape, his house is in rough shape and Wilmington, North Carolina, real estate broker Stephanie Lanier sits across from him. They talk about his time in the Navy, his wife, laugh some.
You have a blog, now what?
I’ve recently spoken with a number of leaders at successful real estate brokerages and real estate teams who are investing in blogs, and they admit, for the most part, to not having a 360-degree playbook for their content marketing effort.
How storytelling made real estate agent Raziel Ungar a market leader
Like Lady and the Tramp finding themselves on the same noodle, a husband and wife searching separately online in late 2014 for a Burlingame, California, real estate agent ran into Raziel Ungar.
Bill Simmons and content marketing
Bill Simmons is probably the most popular sportswriter in America and now he’s a media mogul earning between $7 and $9 million per year. He oversees approximately 100 employees, with a weekly TV show that will begin airing June 22 on HBO and a media network anchored by the multimedia endeavor The Ringer.
Content marketing & Mary Meeker’s internet trends report
Everybody’s on this one and it’s super insightful. Totally worth the 30-ish minutes it takes to read through.
Real estate’s arc heading into 2016
Working on a project recently, I wanted to dive into real estate’s current, get a sophisticated, nuanced, insightful 12-month picture of where it is, where it’s been and where it may be headed.
Zillow Group hackathon winners
Holmes, besides having the best name of Zillow Group’s inaugural zip.Code event, took home the people’s choice title for its mobile app that allows consumers to find homes using augmented reality. It was one of the event’s seven winning teams.
Farewell Inman, Thank you
After nearly four years as a reporter at Inman, I’m moving on to work as a content writer, editor and strategist for real estate startups, brokerages and agents. My last day is today, Friday, October 2.