If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age.
Digital marketing insights, especially related to content.
Customer relationship management platforms are amazingly powerful and increasingly central to everything real estate agents do. That’s why there’s a glut of them in the market — Contactually, Follow Up Boss, Top Producer, Chime, Firepoint, Wise Agent, BoomTown, Commissions Inc. (CINC), Kunversion.
Great content is gold, getting it seen is diamonds raining from the sky. Distribution is hard and expensive. If a new post hits the blog forest, and stays there, it doesn’t make a sound.
Four years ago, the small business client engagement software maker Groove was languishing. That’s when it turned to content marketing, and saw website traffic, and revenue, grow. Groove chief marketing officer Len Markidan broke his firm’s content marketing strategy down at Curaytor Excellence, the annual conference for real estate tech and marketing firm, Curaytor, a great HageyMedia client.
It’s been well-chronicled. The long death-rattle of local journalism has opened an immense opportunity for real estate brokerages and agents, to, as media luminary Gary Vaynerchuck implored the crowd at Inman Connect in August, become the digital mayors of their towns.
More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.
Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.
Real estate agent Brian Tran (Snapchat ID: “drurock”) walked into Oracle Arena in his native Oakland, California on Friday, May 27 to cheer on his beloved Golden State Warriors (via a live video feed) as they battled the Cleveland Cavaliers in game 6 of the NBA Finals.