I’ve read a number of real estate broker and agent blogs recently, and one thing jumps out: they often lack a consistent content style. A hypothetical example: sometimes “Just Listed” is capitalized, sometimes it’s lowercase, sometimes it’s italicized. This inconsistency can confuse readers and shed your blog in an amateurish light.
Images make blogs and other content shine, but real estate firms and agents typically aren’t publishing powerhouses, with in-house photographers ready to produce content or $500 to shell out for a simple Getty image.
I’ve recently spoken with a number of leaders at successful real estate brokerages and real estate teams who are investing in blogs, and they admit, for the most part, to not having a 360-degree playbook for their content marketing effort.
Bill Simmons is probably the most popular sportswriter in America and now he’s a media mogul earning between $7 and $9 million per year. He oversees approximately 100 employees, with a weekly TV show that will begin airing June 22 on HBO and a media network anchored by the multimedia endeavor The Ringer.
