Does your blog have style?

I’ve read a number of real estate broker and agent blogs recently, and one thing jumps out: they often lack a consistent content style. A hypothetical example: sometimes “Just Listed” is capitalized, sometimes it’s lowercase, sometimes it’s italicized. This inconsistency can confuse readers and shed your blog in an amateurish light.

Read More

You have a blog, now what?

I’ve recently spoken with a number of leaders at successful real estate brokerages and real estate teams who are investing in blogs, and they admit, for the most part, to not having a 360-degree playbook for their content marketing effort.

Read More

Bill Simmons and content marketing

Bill Simmons is probably the most popular sportswriter in America and now he’s a media mogul earning between $7 and $9 million per year. He oversees approximately 100 employees, with a weekly TV show that will begin airing June 22 on HBO and a media network anchored by the multimedia endeavor The Ringer.

Read More