ICNY Wrap
Another Connect down. Brad and the Inman team keep executing, and expanding, the conference into a must-attend event in residential real estate. By all accounts, Hacker Connect — the technologist-focused event, which debuted on Monday — was a success, but left many exhausted who faced a week straight of the endless connecting that Connect stimulates.
Machine learning + the great CRM integration
Customer relationship management platforms are amazingly powerful and increasingly central to everything real estate agents do. That’s why there’s a glut of them in the market — Contactually, Follow Up Boss, Top Producer, Chime, Firepoint, Wise Agent, BoomTown, Commissions Inc. (CINC), Kunversion.
Inside Outbrain: content marketing is about distribution
Great content is gold, getting it seen is diamonds raining from the sky. Distribution is hard and expensive. If a new post hits the blog forest, and stays there, it doesn’t make a sound.
How to be digital mayor of your town, 7 insights
Four years ago, the small business client engagement software maker Groove was languishing. That’s when it turned to content marketing, and saw website traffic, and revenue, grow. Groove chief marketing officer Len Markidan broke his firm’s content marketing strategy down at Curaytor Excellence, the annual conference for real estate tech and marketing firm, Curaytor, a great HageyMedia client.
Real estate content marketing guru Marguerite Giguere spills her secrets
Tacoma, Washington, real estate agent Marguerite Giguere knows content marketing. Her site MoveToTacoma.com, which houses blog posts and podcasts, accounts for 75 percent of her real estate revenue, thanks to the caring-filled rich community content she consistently publishes on it.
Mor Zucker, The Denver Ear and the real estate content marketing long play
The Denver-focused community website The Denver Ear attracts approximately 140,000 readers each month. It’s not a local journalism site, but a content marketing play by Denver real estate agent Mor Zucker. That might not be clear at first glance.
Hoodline, local journalism + real estate content marketing
It’s been well-chronicled. The long death-rattle of local journalism has opened an immense opportunity for real estate brokerages and agents, to, as media luminary Gary Vaynerchuck implored the crowd at Inman Connect in August, become the digital mayors of their towns.
Nest Realty + content = trust
Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?
Colin Kaepernick, protest & content marketing
San Francisco 49er backup quarterback Colin Kaepernick is spearheading a national conversation with his bold, some would say foolish, decision to not stand for the national anthem before his team’s NFL games.
Content marketing + ROI
Arrow Electronics raked in over $23 billion in 2015. It distributes the components of our futures — the stuff that goes inside Google servers, General Electric engines and smart-home products and SpaceX rockets.