Dispatches from Content Marketing World
More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.
Real estate content marketing maestro Dustin Oldfather dishes on his $100K strategy
Dustin Oldfather, who runs the 21-agent coastal Delaware-based real estate team The Oldfather Group with his wife Mariya, is a thorough content marketing disciple. Oldfather spends over $100,000 each year directly on producing and distributing content as part of his content strategy, which includes salaries of a full-time writer and photographer.
Exciting week, profiles of killer content marketing strategies
This week’s been nuts. All the support surrounding the announcement my new position as Swanepoel T3 Group managing editor has been amazing, uplifting, humbling. Thank you for the opportunity, Stefan and Jack.
Managing editor of Swanepoel T3 Group’s Trends Report and Power 200
I’m excited to announce that I’m joining the premier residential real estate consulting and strategy firm Swanepoel T3 Group, led by industry luminary Stefan Swanepoel, as managing editor for two of its core annual publications: the Swanepoel Trends Report and the Swanepoel Power 200.
Real estate content marketing master Sam DeBord dishes on his content strategy
Seattle broker and agent team leader Sam DeBord is a content marketing master. As managing broker of 300-agent brokerage Coldwell Banker Danforth and eight-agent team Seattle Homes Group, DeBord oversees a lot of content.
Moving to Boulder, brief hiatus
HageyMedia blog is taking a mid-week break as we relocate to Boulder, Colorado! It involved an epic road trip in a loaded-down Subaru Impreza from Oakland, California through a friend’s ranch outside Reno to the long, desolate Highway 50 across Nevada and Utah, punctuated near the end by the majesty of Canyonlands National Park’s Island in the Sky district outside Moab, Utah.
Real Estate Divas do content marketing
In the past two years, Seattle-based Team Diva Real Estate’s blog and other content marketing efforts have grown the five-agent team’s referral network by 20 percent and the number of its agent-to-agent referrals by 10 percent.
Phelps’ face and the importance of nailing brand in your real estate content strategy
Michael Phelps wore a death stare, snarled like a dog and spit at the wall while his South African 200 meter butterfly challenger Chad le Clos shadowboxed in his face before their highly anticipated showdown in Rio Tuesday.
The power + promise of real estate community marketing
Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.
Attack of the real estate concierges
Day 2 of Inman Connect was full of what the conference does best: #meetingsonmeetingsonmeetings. Brad interviewing News Corp CEO Robert Thomson on the mainstage was a highlight. The globe-trotting discussion hit on many topics, which shined with insight thanks to Thomson’s broad knowledge and experience and Brad’s piercing interviewing skills.