Inman Connect SF 2016: Day 1
Inman’s sprawling, energetic conference kicked off today in downtown San Francisco. It used to be that Tuesdays before the conference were sleepy — not anymore, especially with today being free.
Real estate content marketing and the worst storm Joseph Rand ever saw
What is content marketing? There may be as many answers as practitioners. Its vast scope is tricky to define, an ocean with shifting shores.
Michelle Obama’s dress and choosing your real estate content marketing audience
You want an audience as eager for your content as political journalists and an election-crazed populus was for the leaked Democratic National Committee’s emails revealing its disinclination for Bernie. Or for Michelle Obama’s speech, if not her dress.
Why San Francisco’s Climb Real Estate is doubling down on content
San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.
How to execute content like Melania Trump
Melania Trump’s apparent plagiarism in her Republican National Convention speech yesterday dominated the news (and meme) cycle today. And for good reason: she, and her speech writers, appeared to lift whole sections from Michele Obama’s 2008 Democratic National Convention speech.
Marguerite Giguere + the power of ‘Community Marketing’ in real estate
In July, Tacoma, Washington real estate agent Marguerite Giguere won the Popham Award, given by the local chamber of commerce for the resident who had done the most in the past year to build community spirit.
As ‘Pokemon Go’ needs Pokemon, content marketing needs goals
A content marketing strategy without a goal is like a “Pokemon Go” account without any Pokemon. What’s the point? Of course, making goals isn’t the problem. What paralyzes many real estate firms, brokers and agents who want to dive into content marketing, but haven’t, is having a clear, easy process for measuring progress toward their goals.
Snapchat + real estate – worth the investment?
Real estate agent Brian Tran (Snapchat ID: “drurock”) walked into Oracle Arena in his native Oakland, California on Friday, May 27 to cheer on his beloved Golden State Warriors (via a live video feed) as they battled the Cleveland Cavaliers in game 6 of the NBA Finals.
Does your blog have style?
I’ve read a number of real estate broker and agent blogs recently, and one thing jumps out: they often lack a consistent content style. A hypothetical example: sometimes “Just Listed” is capitalized, sometimes it’s lowercase, sometimes it’s italicized. This inconsistency can confuse readers and shed your blog in an amateurish light.
SQFT and the end-to-end digital real estate transaction dream
The role of the real estate agent is changing. That’s clear. Read the hybrid broker special report I helped produce while at Inman. Part of what spurred the report was an increasing prevalence of savvy real estate brokers and agents building business models around the recognition that the digital era has made agents’ work, especially on the listing side, so much easier.