Colin Kaepernick, protest & content marketing
San Francisco 49er backup quarterback Colin Kaepernick is spearheading a national conversation with his bold, some would say foolish, decision to not stand for the national anthem before his team’s NFL games.
Content marketing + ROI
Arrow Electronics raked in over $23 billion in 2015. It distributes the components of our futures — the stuff that goes inside Google servers, General Electric engines and smart-home products and SpaceX rockets.
Dispatches from Content Marketing World
More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.
Real estate content marketing maestro Dustin Oldfather dishes on his $100K strategy
Dustin Oldfather, who runs the 21-agent coastal Delaware-based real estate team The Oldfather Group with his wife Mariya, is a thorough content marketing disciple. Oldfather spends over $100,000 each year directly on producing and distributing content as part of his content strategy, which includes salaries of a full-time writer and photographer.
Real estate content marketing master Sam DeBord dishes on his content strategy
Seattle broker and agent team leader Sam DeBord is a content marketing master. As managing broker of 300-agent brokerage Coldwell Banker Danforth and eight-agent team Seattle Homes Group, DeBord oversees a lot of content.
Real Estate Divas do content marketing
In the past two years, Seattle-based Team Diva Real Estate’s blog and other content marketing efforts have grown the five-agent team’s referral network by 20 percent and the number of its agent-to-agent referrals by 10 percent.
The power + promise of real estate community marketing
Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.
Attack of the real estate concierges
Day 2 of Inman Connect was full of what the conference does best: #meetingsonmeetingsonmeetings. Brad interviewing News Corp CEO Robert Thomson on the mainstage was a highlight. The globe-trotting discussion hit on many topics, which shined with insight thanks to Thomson’s broad knowledge and experience and Brad’s piercing interviewing skills.
Inman Connect SF 2016: Day 1
Inman’s sprawling, energetic conference kicked off today in downtown San Francisco. It used to be that Tuesdays before the conference were sleepy — not anymore, especially with today being free.
Real estate content marketing and the worst storm Joseph Rand ever saw
What is content marketing? There may be as many answers as practitioners. Its vast scope is tricky to define, an ocean with shifting shores.