Inman Connect SF 2016: Day 1

Inman’s sprawling, energetic conference kicked off today in downtown San Francisco. It used to be that Tuesdays before the conference were sleepy — not anymore, especially with today being free.

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Why San Francisco’s Climb Real Estate is doubling down on content

San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.

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The critical role of humanity in real estate

Tears water his eyes. Sitting at his kitchen table, he reminisces about his wife of 50 years who recently passed away. He’s in rough shape, his house is in rough shape and Wilmington, North Carolina, real estate broker Stephanie Lanier sits across from him. They talk about his time in the Navy, his wife, laugh some.

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You have a blog, now what?

I’ve recently spoken with a number of leaders at successful real estate brokerages and real estate teams who are investing in blogs, and they admit, for the most part, to not having a 360-degree playbook for their content marketing effort.

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Bill Simmons and content marketing

Bill Simmons is probably the most popular sportswriter in America and now he’s a media mogul earning between $7 and $9 million per year. He oversees approximately 100 employees, with a weekly TV show that will begin airing June 22 on HBO and a media network anchored by the multimedia endeavor The Ringer.

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