Nest Realty + content = trust

Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?

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Content marketing + ROI

Arrow Electronics raked in over $23 billion in 2015. It distributes the components of our futures — the stuff that goes inside Google servers, General Electric engines and smart-home products and SpaceX rockets.

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Dispatches from Content Marketing World

More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.

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Real Estate Divas do content marketing

In the past two years, Seattle-based Team Diva Real Estate’s blog and other content marketing efforts have grown the five-agent team’s referral network by 20 percent and the number of its agent-to-agent referrals by 10 percent.

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The power + promise of real estate community marketing

Inman Connect wrapped today and, like most of them, a day’s missing. Thus this post wraps days 3 and 4 together. Great meetings, but I wanted to be in more sessions. Connect’s a great opportunity to place a finger on real estate’s jugular and catch a pulse. That emerges in conversations, too, but it really steeps on stage. An interplay between the two is best.

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Attack of the real estate concierges

Day 2 of Inman Connect was full of what the conference does best: #meetingsonmeetingsonmeetings. Brad interviewing News Corp CEO Robert Thomson on the mainstage was a highlight. The globe-trotting discussion hit on many topics, which shined with insight thanks to Thomson’s broad knowledge and experience and Brad’s piercing interviewing skills.

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