Why San Francisco’s Climb Real Estate is doubling down on content
San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.
Marguerite Giguere + the power of ‘Community Marketing’ in real estate
In July, Tacoma, Washington real estate agent Marguerite Giguere won the Popham Award, given by the local chamber of commerce for the resident who had done the most in the past year to build community spirit.
The critical role of humanity in real estate
Tears water his eyes. Sitting at his kitchen table, he reminisces about his wife of 50 years who recently passed away. He’s in rough shape, his house is in rough shape and Wilmington, North Carolina, real estate broker Stephanie Lanier sits across from him. They talk about his time in the Navy, his wife, laugh some.
You have a blog, now what?
I’ve recently spoken with a number of leaders at successful real estate brokerages and real estate teams who are investing in blogs, and they admit, for the most part, to not having a 360-degree playbook for their content marketing effort.
How storytelling made real estate agent Raziel Ungar a market leader
Like Lady and the Tramp finding themselves on the same noodle, a husband and wife searching separately online in late 2014 for a Burlingame, California, real estate agent ran into Raziel Ungar.
Bill Simmons and content marketing
Bill Simmons is probably the most popular sportswriter in America and now he’s a media mogul earning between $7 and $9 million per year. He oversees approximately 100 employees, with a weekly TV show that will begin airing June 22 on HBO and a media network anchored by the multimedia endeavor The Ringer.
Content marketing & Mary Meeker’s internet trends report
Everybody’s on this one and it’s super insightful. Totally worth the 30-ish minutes it takes to read through.