How to make content your business’s lifeblood
Strategy tied to clearly defined business goals should govern every business action. That may come as a no-duh statement, but many of the companies HageyMedia has worked with did not have these clear or aligned when we started the engagement. It sounds easy, yet honing that focus requires difficult choices and a crystal clarity. Businesses […]
Marketing that actually works for an artist, ft. Sienna Martz
Art, like business, eschews formula. Unlike business, however, marketing and art often seem like an oxymoron. Like great entrepreneurs, artists focus on vision and creating beautiful things they launch into the world, but they frequently struggle to market and sell themselves and their creations. This article profiles Sienna Martz, and how she has unlocked a […]
A New Era for Lead Generation
Lead generation involves identifying and attracting potential customers. Executing well centers on collecting lead information, which, in smart setups, feeds a sales and marketing funnel that engages these leads with smart, relevant content. Through various acquisition practices — organic awareness, events, direct mail campaigns, PPC, social media, etc. — businesses grow email lists that become […]
What is Performance Content?
The world is awash in content coming at us from all angles, increasingly in video, emails and the all-pervasive Tik-Tok-ification. For this deluge of information to be effective requires an absolutely smart, engaged focus on what it’s saying, to whom, and, most importantly, why. While digital marketing as a whole typically focuses on promotion, performance […]
Zillow Group, content marketing and syndication
Amy Bohutinsky is the 10th the most powerful person in real estate. Zillow Group’s former chief marketing officer and now its chief operating officer, her vision and execution helped catapult the Seattle-based giant to tremendous growth and an anticipated $1 billion in revenue in 2017.
ICNY Wrap
Another Connect down. Brad and the Inman team keep executing, and expanding, the conference into a must-attend event in residential real estate. By all accounts, Hacker Connect — the technologist-focused event, which debuted on Monday — was a success, but left many exhausted who faced a week straight of the endless connecting that Connect stimulates.
Machine learning + the great CRM integration
Customer relationship management platforms are amazingly powerful and increasingly central to everything real estate agents do. That’s why there’s a glut of them in the market — Contactually, Follow Up Boss, Top Producer, Chime, Firepoint, Wise Agent, BoomTown, Commissions Inc. (CINC), Kunversion.
Dispatches from Content Marketing World
More than 3,000 people have converged upon the resurgent rustbelt, gritty city of Cleveland, to dream content marketing dreams at Content Marketing World, the largest convention of its kind in the nation. Those dreams include finding, by some miracle, the magic bullet data that unassailably convinces execs of the long-tail, expensive, time-intensive, difficult-to-prove ROI of creating, distributing and measuring content.
Exciting week, profiles of killer content marketing strategies
This week’s been nuts. All the support surrounding the announcement my new position as Swanepoel T3 Group managing editor has been amazing, uplifting, humbling. Thank you for the opportunity, Stefan and Jack.
Managing editor of Swanepoel T3 Group’s Trends Report and Power 200
I’m excited to announce that I’m joining the premier residential real estate consulting and strategy firm Swanepoel T3 Group, led by industry luminary Stefan Swanepoel, as managing editor for two of its core annual publications: the Swanepoel Trends Report and the Swanepoel Power 200.