The emerging real estate content marketing age
If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age.
Savvy content + smart strategy = 472 leads in 24 hours
Have you ever had a business secret so valuable you wanted to clutch it closely to your chest and not let it see daylight?
Authenticity + quality content = a thriving Living Room Realty brand
With scant money, two babies and a new brokerage in 2008, Jenelle Isaacson stared necessity in the face. It stared back and presented her the content strategy that would catapult her Portland, Oregon-based firm Living Room Realty into a thriving brand and company.
How real estate team leader Melanie Piche’s smart content strategy grew her business 10X
Melanie Piche’s Toronto real estate team, The BREL Team, did $85 million and 251 deals in 2016. The 12-person team she runs with her husband doesn’t send post cards, cold call or door knock.
Zillow Group, ‘COPE’-ing + content marketing brilliance
“Great stories live forever.” Zillow Group’s director of content marketing Stephanie Reid-Simmons described the core ethos of her firm’s significant content marketing play this way.
Real estate content marketing guru Marguerite Giguere spills her secrets
Tacoma, Washington, real estate agent Marguerite Giguere knows content marketing. Her site MoveToTacoma.com, which houses blog posts and podcasts, accounts for 75 percent of her real estate revenue, thanks to the caring-filled rich community content she consistently publishes on it.
Nest Realty + content = trust
Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?
Real estate content marketing master Sam DeBord dishes on his content strategy
Seattle broker and agent team leader Sam DeBord is a content marketing master. As managing broker of 300-agent brokerage Coldwell Banker Danforth and eight-agent team Seattle Homes Group, DeBord oversees a lot of content.
Why San Francisco’s Climb Real Estate is doubling down on content
San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.
Marguerite Giguere + the power of ‘Community Marketing’ in real estate
In July, Tacoma, Washington real estate agent Marguerite Giguere won the Popham Award, given by the local chamber of commerce for the resident who had done the most in the past year to build community spirit.