If SEO and search engine marketing dominated the early real estate digital era, content + digital marketing are quickly becoming the kings of real estate’s maturing internet age.
Profiles of entrepreneurs crushing it with high-quality content digital marketing.
Have you ever had a business secret so valuable you wanted to clutch it closely to your chest and not let it see daylight?
With scant money, two babies and a new brokerage in 2008, Jenelle Isaacson stared necessity in the face. It stared back and presented her the content strategy that would catapult her Portland, Oregon-based firm Living Room Realty into a thriving brand and company.
Melanie Piche’s Toronto real estate team, The BREL Team, did $85 million and 251 deals in 2016. The 12-person team she runs with her husband doesn’t send post cards, cold call or door knock.
“Great stories live forever.” Zillow Group’s director of content marketing Stephanie Reid-Simmons described the core ethos of her firm’s significant content marketing play this way.
Tacoma, Washington, real estate agent Marguerite Giguere knows content marketing. Her site MoveToTacoma.com, which houses blog posts and podcasts, accounts for 75 percent of her real estate revenue, thanks to the caring-filled rich community content she consistently publishes on it.
Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?
Seattle broker and agent team leader Sam DeBord is a content marketing master. As managing broker of 300-agent brokerage Coldwell Banker Danforth and eight-agent team Seattle Homes Group, DeBord oversees a lot of content.
San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.