Profiles

Profiles of entrepreneurs crushing it with high-quality content digital marketing.

Nest Realty + content = trust

Jonathan Kauffmann, broker-owner of Charlottesville, Virginia-based Nest Realty, found an answer to a big question. Zillow and realtor.com offer consumers world-class real estate search platforms and massive brokerages and franchisors cultivate recognizable brands with national marketing campaigns. What’s a small, regional brokerage to do?

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Why San Francisco’s Climb Real Estate is doubling down on content

San Francisco is a playground of innovation and branding, something Climb Real Estate strives to embody. A visit to the 6-year-old, 113-agent firm’s headquarters in the Golden City’s Design District makes this clear right away. The open-layout office design reflects its hometown’s filigreed, lavish aesthetic with conference rooms boldly decorated to match the city’s noteworthy neighborhoods.

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