As ‘Pokemon Go’ needs Pokemon, content marketing needs goals

A content marketing strategy without a goal is like a “Pokemon Go” account without any Pokemon. What’s the point? Of course, making goals isn’t the problem. What paralyzes many real estate firms, brokers and agents who want to dive into content marketing, but haven’t, is having a clear, easy process for measuring progress toward their goals.

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Snapchat + real estate – worth the investment?

Real estate agent Brian Tran (Snapchat ID: “drurock”) walked into Oracle Arena in his native Oakland, California on Friday, May 27 to cheer on his beloved Golden State Warriors (via a live video feed) as they battled the Cleveland Cavaliers in game 6 of the NBA Finals.

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